ART OF THE TITLE

SEVEN

http://www.artofthetitle.com/2008/03/26/se7en/

The image suddenly emerges with an extreme close up on a book spine, with the pages flickering; this starts off the film with an immediate enigma code. Further the saturation is low, giving a cool feel to the scene. The music is eerie, with an atonal melody, making it feel uncomfortable. The screen goes black, leaving the titles for the film, they are written as if scratched out, which lends itself well to the genre. The screen cross dissolves in to a bird’s eye view of a picture of distorted hands, these hands make the viewer feel uncomfortable and this sets the mood for the rest of the film. The bird’s eye angle gives us as the viewer an ominous feel. The light moves and flickers to bring some light towards the righting that says this is a film by David Fincher. This I followed by a succession of quick cuts that we are not entirely sure of what they are, but it flows in to a black screen revealing the words Brad Pitt, one of the lead actors in the film. This is again succeeded by images, this time what appears to be a razor blade in someone’s fingers, this could suggest, cutting someone and murder. Again this is followed by a black screen which contains the name of another leading actor. Then you see a video clip of someone looking at books, and making tea, these are every day activities, but due to the quick cuts, and low lighting, and eerie music, this gives an uncomfortable feel, and the viewer knows something is not right. We see the title of the film ‘Seven’ come up multiple times over the screen, different sizes, and different fonts, and this is followed by, a close up of a hand writing in a book. This image flickers which makes it uneasy to watch. Then we see the process of a dark room, and photography being made, and this brings up the question, why? Why Most of these images are quick cuts, and it leaves the viewer confused as to what’s happening, until we see the slow motion movement of a page going over in a book, this breaks the flow and keeps the attention of the viewer.


In the title sequence the names should appear in this order:
1. Distributor
2. Producer
3. Director